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Why Aura exists

Nothing aboutyou is average.

Too tight here, too loose there, close enough everywhere.

You’ve done enough adjusting.

Three women with different body shapes wearing blue, sage and blush bras

Her measurements

Band, relaxed
98.4 cm
Cup depth L / R
11.2 / 10.6 cm
Apex spacing
21.4 cm
Cup balance
0.31

84 of 100 measured

Her measurements

Band, relaxed
81.6 cm
Cup depth L / R
7.9 / 8.3 cm
Apex spacing
18.2 cm
Cup balance
0.12

80 of 100 measured

Her measurements

Band, relaxed
106.2 cm
Allowance L / R
−3.0 / +3.0 cm
Apex spacing
19.6 cm
Cup balance
0.278

74 of 100 measured

Your fitting, in real life.

It starts with you.
It ends with yours.

A little space. Your own phone. A conversation with Maddie.
From your fitting to your hands in two weeks.

Make yourself comfortable.

Your fitting.
Your own phone.

Inside the Aura app

Personal should stay personal.

Your fit.
Not your photos.

No photos leave your phone. Your silhouette is created on-device, and you decide when to share your scan.

No photo storage. Transparent data choices. Consent and control, from the start.

auraYour fit scanProcessed on your phone
· · · · ·Fit measurements
⌑

Your fit.
Your choice.

ShapeMeasured
SupportPersonal
SharingYou decide
No photos storedMeasurements and consent. Not a photo library.

Personal, all the way through.

Made from you.
In your hands in two weeks.

Your measurements. Your own pattern. A bra made for you and delivered in two weeks.

From fitting to making

Care in every stitch.

Her measurements become instructions the manufacturer can work with.

Sage green bra on a warm neutral background
The part that comes home

A bra with you in mind.

Your shape. Your support. Your everyday.

Behind the simplicity: Aura is developing a direct connection between its fitting tools and manufacturing systems.

Three women laughing together in pastel bras

And then?

Back to your day.

Less thinking about your bra.
More room for everything else.

A better bra takes more
than a better measurement.

It takes understanding her body, listening to her experience, and knowing how to turn both into something she can wear.

The people behind Aura

A breast surgeon.
And the people who made
the bras she knows.

Experience in women’s health, design, technology and making things fit. Brought together around one woman at a time.

✳

A more personal future is taking shape.

Let’s make room
for you.

Be part of what comes next for Aura.

We’ll use your name, email and optional phone number to manage your early-access interest. Updates will arrive by email; providing a phone number does not sign you up for texts. Joining doesn’t guarantee an invitation.